For Sponsors

Reach Technical Audiences

Creator partnerships build trust with skeptical audiences, and are a great fit for launches + awareness campaigns.

The Challenge

Technical Audiences Are Hard To Reach

✦

Ad Blindness

Engineers run ad blockers and skip sponsored content. Display ads and paid social have minimal impact.

✦

Trust Deficit

Technical buyers research extensively and trust peer recommendations over vendor marketing claims.

✦

Fragmented Attention

Your audience is spread across newsletters, YouTube, LinkedIn, Twitter, podcasts, and Discord servers.

✦

Scaling Is Hard

Finding, vetting, negotiating, and managing creator relationships takes dedicated resources you don't have.

How We Help

Two Ways To Work With TSG

Whether you want to tap into our existing roster or build your own creator program, we have you covered.

01

Campaign With Our Roster

Access TSG's roster of technical creators for sponsored content campaigns.

  • Newsletters reaching 300K+ subscribers
  • YouTube channels with 400K+ subscribers
  • LinkedIn influencers with 400K+ followers
  • Podcasts, Twitter threads, and more

Audiences we reach:

Software Engineers AI/ML Engineers Data Scientists DevOps Product Managers Startup Operators Technical Marketers
02

Build Your Own Roster

We've interfaced with hundreds of technical creators, and can source a custom roster specific to your campaign needs.

  • Creator discovery and vetting
  • Relationship management
  • Content strategy and briefing
  • Contract negotiation
  • Performance analytics
  • Ongoing program optimization

Ideal for:

Developer tools, AI infrastructure, and B2B SaaS companies who want to build long-term creator relationships at scale.

The Roster

Creators We Represent

Click "Inquire" on any creator to start a conversation about sponsorship.

Technically

Justin Gage Justin Gage

NewsletterYouTube
72K+ total reach

Audience: Startup operators + investors

Helps non-engineers make practical sense of software + AI, in a way that people often find funny.

Previously sponsored by Vercel, CodeRabbit, GitBook, and more

Inquire →
Technically content example

Decoding AI Magazine

Paul Iusztin Paul Iusztin

NewsletterLinkedIn
130K+ total reach

Audience: AI engineers

Real-world guides taking AI engineers from PoC purgatory to shipping AI products that work.

Previously sponsored by Comet, Prefect, MongoDB, and more

Inquire →
Decoding AI Magazine content example

System Design Newsletter

Neo Kim

NewsletterLinkedInTwitter
532K+ total reach

Audience: Software engineers

Breaks down how large-scale systems work using real examples from companies like Stripe, Uber, WhatsApp, Google, and Meta.

Previously sponsored by CodeRabbit, Augment Code, Graphite, and more

Inquire →
System Design Newsletter content example

Deep Learning with Yacine

Yacine Mahdid Yacine Mahdid

YouTubeLinkedInTwitter
75K+ total reach

Audience: AI researchers

Weekly live streams deep diving on AI infrastructure + recent research papers.

Inquire →
Deep Learning with Yacine content example

Trusted By

Sponsors We've Worked With

The Process

How A Campaign Works

1

Discovery Call

We learn about your product, target audience, goals, and budget.

2

Creator Matching

We identify creators whose audiences align with your ideal customer profile.

3

Campaign Brief

We develop messaging guidelines while giving creators freedom to be authentic.

4

Content Creation

Creators produce sponsored content in their unique voice and style.

5

Launch & Track

Content goes live. We track performance and share detailed analytics.